The Fella Hamilton brand has delighted ladies for almost 55 years. In 2019 we added the Hedrena label to our stable. And in 2020 we stepped up to the cause with Fella Healthwear. Learn more >

Supporting other Australian small businesses is a key component of our business. Whether we're working with artists to produce unique fabrics or looking for the perfect gifts for our customers, Australian first is our approach. Learn more >

As a local fashion manufacturer, creating a substantial portion of our clothes in Melbourne, supporting our local economy has been at our heart from the beginning. Learn more >

Knowing our products are creating a positive impact for our customers has driven us for over half a century. And that focus extends to how we impact our community and the world around us. Learn more>

It is with a heavy heart that we announce that our founder and matriarch Fella Hamilton has sadly passed away (15 Nov, 2023), peacefully & surrounded by her family in Melbourne, Victoria. Learn more >

Like many great business concepts, the Fella Hamilton that you see today was born from a single idea sparked by a chance flash of inspiration in of all place, a sauna.Learn more >